A new approach to clothing

The clothing industry is an essential part of modern society and as satisfying as it is to have new collections on a regular basis, it involves issues that need to be addressed.

Many brands are built on a business model that provides new collections every single season to satisfy the need for “new and cheap”. This behaviour gives the impression to the consumer that he’s making a great deal so every season we can completely change our wardrobe on a budget. 

Well, that sounds cool but the environment and the workers are the first impacted. 

By constantly creating new collections, the consumer tend to not value the clothes they buy at their true value. The goal is not really to offer sustainable clothes but to sell the new collection next season. Some brands lower their already low prices to keep selling the end of stock but many if not all luxury brands incinerate their unsold merchandise.

Simply put, we produce too much clothes and tons of wastes.

The other issue is that by lowering prices, brands force manufacturers to pay the minimum wage to workers in order to keep beneficial margins high enough to keep up with charges. Many security issues have been caused by cutting short on budgets, going to the extreme of seeing a factory collapse and kill more than a thousand workers.

We believe it’s time to change that which is why we make sure to work with providers that pay a fair share to their workers and provide clothes of high quality so you can keep them for as long as possible.