The deeper meaning of Unlabelled

Unlabelled is the co-product of the will to discover and improve yourself, to accept others with their flaws, to keep faith when the odds are against you, to keep your mind clear and focused in the darkest times, and to believe in yourself when no one sees your full potential. All the answers you are searching for are within you, therefore you already know what you have to do, the path is yours, no one else can do it for you but your journey can inspire others.

In a world in which we have to understand, dig deep in and refine our identity, we have to detach ourselves from labels imposed by our surrounding and mainstream cultures, to seek truth in what is truly essential.

Clothing being one of the key elements of self-expression, often used to represent a certain group, ideology or class, we wanted to create a brand that would primarily empower individuals on their personal journey, as a call to find a deeper meaning.